WhatsApp Business Messaging

Enhance your communications using your audience’s preferred channel - WhatsApp

GMS’ multichannel platform Hyber enables the creation and curation of effective WhatsApp campaigns, alongside other channels as supplements or fallbacks

Why WhatsApp Business Messaging

WhatsApp is a popular free messaging app, allowing voice and video communication in 180 countries with over 1.5 billion registered users

Every time the customer contacts you via your WhatsApp business account, a free two-way dialogue (consisting of a session message) is initiated. This ensures a seamless experience for the customer, improving satisfaction.

Informative, rich session messaging

WhatsApp dialog messages are rich in content, allowing you to send images, documents, audio and video files. All this further complements the quality of the support and information provided. Inform and engage by sending screenshots, video manuals, and more.

Rich media formats

WhatsApp supports text messaging, sending pictures, videos, and allows you to send documents in the most popular formats: *.pdf, *.doc(x), *.ppt(x), *.xls(x).

Supported rich media formats

  • Image: *.jpg, *.jpeg, *.png;
  • Audio: *.aasc, *.mpeg, *.amr, *.mp3, *.ogg, *.opus;
  • Video: *.mp4

End-to-end encryption

Ensures data protection for both the customer and business, as all messages are encrypted: only the recipient and the sender have the digital key needed to unlock and read them. For added protection, every message sent has its own unique encryption key.

WhatsApp for business | GMS multichannel marketing solutions

Be visible and trusted

Improve your brand awareness with an official WhatsApp business account. A branded business account provides you with a dedicated “about” section, contact details, and links to drive people to your website. Furthermore, these accounts aren’t just about appearance – they also improve trust and transparency, providing an easy way for users to clearly identify your account and control their interactions with your business. 

Reliable and trusted multichannel solutions 

Multichannel is a crucial component of modern mobile marketing: building engagement and brand loyalty over multiple touchpoints. GMS delivers turnkey solutions for your business needs. Use a selection of channels via the Hyber platform (such as push, messengers, and SMS) to boost the efficiency of your communication with customers. 

Start communicating using one of the world’s top messenger apps.

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WhatsApp offers 2 types of business messages

WhatsApp templated messages
  • Text only
  • Only transactional messages
  • Up to 1,000 characters
  • Pre-approved templates only
  • Paid

WhatsApp session messages
  • Text and media files (pictures, documents, video, audio)
  • Only transactional messages
  • No need to approve templates before sending
  • Free within a 24-hour window initiated by an inbound message from the user

WhatsApp does not cooperate with following types of businesses
  • Microfinance companies
  • Collection agencies and departments
  • Bookmakers
  • Online casinos
  • Jewelry Stores
  • Tobacco manufacturers
  • Pharmaceutical Companies
  • Alcohol Manifacturers

Further details about WhatsApp’s conditions and restrictions are available on their website.

Start communicating using one of the world’s top messenger apps.

Get started



Our network encompasses 900+ mobile operators, with over 240 directly connected to GMS, which grants instant message delivery to any place on Earth


GMS’ multichannel messaging platform grants you access to multiple communication channels, which can be used depending on your business needs

International recognition

GMS was the first SMS services provider in Ukraine and has grown to become a recognized international messaging provider

Global presence  

GMS has six offices located all over the globe, and an HQ in Baar, Switzerland, meaning wherever you are, GMS is there for you


GMS sets and follows high standards of security, recognized by ISO certifications

Success cases

More than 400 brands enhance their audience interaction with multichannel communications, voice and customer engagement tools from GMS

Let’s grow your business together

Contact us to find out how you can benefit from our expertise