WhatsApp Business Messaging

Increase customer loyalty, using WhatsApp for two-way communication with your audience

WhatsApp Business Messaging is a new two-way communication tool, that organically complements your marketing channel mix. GMS recommends using WhatsApp business messages to take your customer service to the next level, thereby increasing loyalty

Why WhatsApp Business Messaging

WhatsApp is a popular free messaging app, allowing voice and video communication in 180 countries with over 1.5 billion registered users

Every time a customer contacts you via your WhatsApp business account, a free two-way dialogue (consisting of a session message) is initiated. This ensures a seamless experience for the customer, improving satisfaction.

Informative, content-rich two-way message exchange

Every time the customer contacts you via your WhatsApp business account, a free two-way dialogue (consisting of a session message) is initiated. This ensures a seamless experience for the customer, improving satisfaction. It is enough for the customer to reply to your transactional message or ask a question proactively.

Being able to conduct a dialogue with several customers simultaneously increases the efficiency of the customer support service and reduces the wait time. Meanwhile, real-time communication improves the overall customer experience. Get in touch with your customers and provide a more personalized service through personal online support 24/7.

Use WhatsApp business messages to send images, audio files, short videos, documents and text messages to users around the world, increase your website traffic, and boost cross-selling.

Be visible and trusted

Improve your brand awareness with an official WhatsApp business account. A branded business account provides you with a dedicated “about” section, contact details, and links to drive people to your website. These accounts aren’t just about appearance – they also improve trust and transparency, providing an easy way for users to clearly identify your account and control their interactions with your business. 

End-to-end encryption

Ensures data protection for both the customer and business, as all messages are encrypted: only the recipient and the sender have the digital key needed to unlock and read them. For added protection, every message sent has its own unique encryption key.

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WhatsApp Business Messaging - GMS Global Message Services multichannel communications

Communicate with customers using one of the world’s most popular messengers.

WhatsApp offers 2 types of business messages
WhatsApp templated messages
  • Text only
  • Only transactional messages
  • Up to 1,000 characters
  • Pre-approved templates only
  • Paid

WhatsApp session messages
  • Text and media files (pictures, documents, video, audio)
  • Only transactional messages
  • No need to approve templates before sending
  • Free within a 24-hour window initiated by an inbound message from the user

Learn more about WhatsApp Commerce Policy.

Use WhatsApp Business Messaging to grow customer loyalty. Bring your customer experience to the next level!

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Our network encompasses 900+ mobile operators, with over 240 directly connected to GMS, which grants instant message delivery to any place on Earth


GMS’ multichannel messaging platform grants you access to multiple communication channels, which can be used depending on your business needs

International recognition

GMS was the first SMS services provider in Ukraine and has grown to become a recognized international messaging provider

Global presence  

GMS has six offices located all over the globe, and an HQ in Baar, Switzerland, meaning wherever you are, GMS is there for you


GMS sets and follows high standards of security, recognized by ISO certifications

Success cases

More than 400 brands enhance their audience interaction with multichannel communications, voice and customer engagement tools from GMS

Let’s grow your business together

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