An effective counter to the OTT threat
Rich Communication Services offers a consolidated channel that avoids the fragmentation of the chat app market while offering a similar or better user experience. Enterprises and brands can reach the vast majority of their customers with feature-rich and interactive marketing messages, or even engage them in conversational messaging using chatbots.
Since it is built into modern Android phones and delivered over an operator’s network, RCS gives MNOs the ability to compete with the major OTT apps – leveraging the trust consumers have towards MNOs. By offering a sophisticated, versatile channel, MNOs can protect and grow their A2P and P2A traffic.
Global forecast for RCS growth
A turnkey service for provisioning RCS
As an international service provider serving the whole mobile ecosystem, GMS is committed to using our experience of working with MNOs and enterprises to create a holistic RCS turnkey service for operators. GMS’ solution provides full RCS functionality, including setup, activation, and operation, with flexible deployment models to meet any operator’s requirement. We help our operator partners grow their business by taking advantage of this latest messaging technology.
GMS’ RCS solution
- An RCS platform compliant with the latest GSMA Universal Profile standards
- Integration with an operator’s existing infrastructure if desired – or a fully hosted solution with minimal integration requirements
- An IMS Core solution in order to enable a quick integration, even if the network isn’t fully IMS ready
- Cost-effective and quick-to-market solutions
- Billing and reporting tools
- SMS fallback for non-RCS-enabled users
In addition, GMS can offer an RCS interconnect, to allow interoperability between RCS enabled operators (local and international). In cases where an operator does not yet offer RCS, or if the client’s device isn’t RCS capable, a fallback SMS will be sent instead. In combination with the other elements here, utilizing an RCS interconnect will allow the operator to handle RBM from global enterprises, further increasing their traffic potential.
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How it works
True to our ethos, GMS’s RCS service offers MNOs a flexible, tailor-made solution to meet the individual demands of the operator. This includes the provisioning of an IMS if the operator does not already have one. By providing a fully hosted RCS solution, from core functionality to a MaaP, GMS can help an operator launch a complete RCS offering from scratch.
A MaaP (Messaging as a Platform) server will unlock the A2P and P2A functionality of RCS, collectively called RCS Business Messaging, or RBM. With a MaaP from GMS, MNOs can service the Business-to-Consumer (B2C) needs of enterprises and truly monetize this new messaging channel.
GMS serves operators by not only providing an RCS infrastructure, but also by bringing enterprise partners to them. GMS leverages its vast enterprise customer base to create new RBM traffic streams for the operator. Our position as a single point of access for messaging traffic exchange allows us to provide an RCS service that truly supports the whole business case.
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Our network encompasses 900+ mobile operators, with over 240 directly connected to GMS, which grants instant message delivery to any place on Earth
We have 13 years of expertise in the field of telecommunications. Sharing this expertise, exchanging best practices, and fostering cooperation help advance the cause of the whole industry
GMS’ six offices are located all over the globe with its HQ in Baar, Switzerland, making it easy to cooperate with us regardless of your whereabouts
GMS’ track record includes dozens of successful cases of network security and messaging monetization worldwide
GMS sets and follows high standards of security, recognized by ISO certifications
We want you to stay on top of the cutting-edge messaging technologies. That’s why GMS regularly provides tailored educational training to operator’s employees
Let’s grow your business together
Contact us to find out how you can benefit from our expertize