A2P SMS messaging: challenges and opportunities

Secure your mobile marketing communications with Viber Business Messages

Since its inception Viber Business Messages has provided transactional and promotional messaging with complete discretion.

30 Aug 2019 3 min read

Will 5G change the interactive marketing experience?

Of all the new telecoms technologies currently being talked about, 5G is probably the one most ordinary people know and talk about.

28 Aug 2019 6 min read

How to use bulk messaging via SMS and Viber to drive mobile app adoption

An increasing number of brands today are creating apps to support their core business, but they often have difficulty in getting users to download and use them.

26 Aug 2019 3 min read

Making RCS work: the architecture of RCS Business Messaging (RBM)

Take a look at the elements necessary to make A2P RCS – often called RCS Business Messaging (RBM) – a reality.

6 Aug 2019 6 min read

How banks can better protect their customer’s identity with GMS’ Check IMSI

While 2-factor authentication (2FA) can help reduce the chance of fraud, GMS Check IMSI ensures better protection for customer’s identity of banks. Find out why.

23 Jul 2019 3 min read

How COMFY solved the “shopping cart abandonment” problem

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A2P SMS messaging: challenges and opportunities

GMS explores the challenges and opportunities that are driving A2P (Application-to-Person) messaging and how MNOs and Enterprises can benefit from it.

9 Jul 2019 5 min read

A2P SMS messaging: past to present

Learn the origins of A2P (Application-to-Person) Messaging. From SMS, Mobile Apps to Push notifications, with GMS Global Message Services.

25 Jun 2019 6 min read