How should mobile operators price A2P messaging traffic?

Maximising the potential of your network, part 2: survey the market

MNOs looking to get maximum potential out of their network need to critically assess the market conditions in which they find themselves.

14 Aug 2020 3 min read

How short form videos evolved to become one of the most important types of content

GMS investigates how the short videos became one of the modern marketing staples

10 Aug 2020 6 min read

Maximising the potential of your network, part 1: start close to home

MNOs often think they are getting the maximum potential out of their network, but in fact there are several factors to consider, which all interconnect...

30 Jul 2020 3 min read

Creating clarity — the importance of network testing

To fully understand the threats and opportunities facing their messaging business, mobile operators need an exhaustive testing regimen to explore their network...

8 Jul 2020 4 min read

GMS Product Updates: new features for Viber, WhatsApp, and Hyber Platform

What updates have Viber added to the business profile of companies? What changes to the Hyber platform will further enhance your communications with customers? What is the official...

24 Jun 2020 1 min read

How COMFY solved the “shopping cart abandonment” problem

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How are brands successfully communicating during quarantine?

What does an online showroom have in common, with self-isolation in nature and the use of advanced analytical models for more precise targeting? All these are steps that brands...

24 Jun 2020 3 min read

Viber messaging 101: customer communication and engagement

How do you know which Viber service to use for your brand? How is Viber Advertising different from Viber Business Messaging? GMS explains differences in between Viber tools...

15 Jun 2020 3 min read