Enhance your customer journey with Viber

SMS short codes and long numbers: What’s the best fit for your business?

GMS explains the difference between SMS short codes and long numbers and the nuances of using both number types in your campaigns

9 Jun 2021 5 min read

Monthly news roundup: May 2021

GMS shares a monthly news roundup to bring you up to speed with the latest developments in telecom, messaging, and mobile marketing.

28 May 2021 3 min read

Become your customer’s best friend with conversational commerce

The concept of selling through conversation is nothing new. It’s probably one of the oldest forms of commerce in the world. But in a 2015 post on Medium, hashtag inventor...

28 May 2021 5 min read

Personalising mobile messaging: Top tactics for customer conversion and retention

Why do all the experts call personalisation a trend that is here to stay, what are its benefits for consumers and brands, and how to use it properly? Let's figure it all out.

21 May 2021 6 min read

Fighting FluBot: A zero-tolerance strategy for MNOs

Smishing and other malware attacks can erode customer trust in SMS, and dampen A2P revenues for MNOs. Flubot is the latest menace to hit Europe, where attackers have amassed over...

17 May 2021 5 min read

How COMFY solved the “shopping cart abandonment” problem

Download PDF

Maximising the ROI on your SMS messaging campaigns

Are you getting the most out of your SMS messaging campaigns? Maybe we can help with that. In this article we've got some example campaigns and ways to calculate your ROI

14 May 2021 7 min read

Improve service speed and efficiency with auto-calls

This article explores how the use of an auto-dialling service can help free up staffing resources and reduce costs for your business.

7 May 2021 5 min read