Top 20 takeaways from the first Mobile Marketing Forum by GMS, that will drastically change your 2020 marketing strategy

Top 20 takeaways from the first Mobile Marketing Forum by GMS, that will drastically change your 2020 marketing strategy

Top 20 takeaways from the first Mobile Marketing Forum by GMS, that will drastically change your 2020 marketing strategy...

21 Nov 2019 4 min read

Why chat and messaging apps are a crucial customer engagement tool for multichannel marketing

Marketing means reaching customers in the places they choose to spend their time. In the modern world that means the digital venues they visit online...

31 Oct 2019 5 min read

GMS’ Chief Product Officer Virginie Debris on the real value of RCS Business Messaging for operators and enterprises

First published on MEF – Mobile Ecosystem Forum When it comes to talking about RCS, the same features are often emphasized. RCS is secure – it is both encrypted in...

30 Oct 2019 3 min read

Secure your mobile marketing communications with Viber Business Messages

Since its inception Viber Business Messages has provided transactional and promotional messaging with complete discretion.

30 Aug 2019 3 min read

Will 5G change the interactive marketing experience?

Of all the new telecoms technologies currently being talked about, 5G is probably the one most ordinary people know and talk about.

28 Aug 2019 6 min read

How COMFY solved the “shopping cart abandonment” problem

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How to use bulk messaging via SMS and Viber to drive mobile app adoption

An increasing number of brands today are creating apps to support their core business, but they often have difficulty in getting users to download and use them.

26 Aug 2019 3 min read

Making RCS work: the architecture of RCS Business Messaging (RBM)

Take a look at the elements necessary to make A2P RCS – often called RCS Business Messaging (RBM) – a reality.

6 Aug 2019 6 min read