70% of consumers across all demographic groups and income levels rated personalisation as highly important.

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Traditional channel journeys need to be adapted to provide consumers with stronger signposting and decision support to optimise sales conversions.

Learn how to devise chatbot-to-live-agent transfer workflows for a great AI-human hybrid customer experience (CX)! This ebook looks at the top 5 scenarios when a conversation between...

A 2000 behavioural experiment by psychologists Sheena Iyengar and Mark Lepper showed that too many choices can cripple consumers’ ability to make a buying decision. When presented...