How to set up a Viber business account with GMS

A pocket guide to optimising your mobile networks

How do you effectively monetise your network traffic and secure your connections? The answer is rarely simple and involves many moving parts. In this article GMS reviews the most...

17 Feb 2021 2 min read

Industry outlook: A2P messaging market worth $72.8 billion by 2025

Over the next few years, certain markets and industry verticals will play a major role in the growth of the telecoms industry - driving traffic growth that will need careful management....

9 Feb 2021 3 min read

Valentine’s Day: 7 tips to boost your mobile marketing campaign

Valentines’ Day is without a doubt a seasonal marketing staple, helping generate enormous revenues. GMS has prepared a list of tips and tricks every brand could benefit from...

8 Feb 2021 3 min read

Five steps to prevent SIM swap fraud

SIM swap fraud is a constant problem for operators offering MNP. GMS shares some key tips to protecting your brand and subscribers from this persistent problem.

4 Feb 2021 3 min read

Subscriber data, routing integrity, and the health of SMS

Find out how an awareness of data protection and regulation can help solidify your A2P business strategy, as we examine the intersection between data and dependability.

20 Jan 2021 4 min read

How COMFY solved the “shopping cart abandonment” problem

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Understanding your potential: why message profiles matter

An International Services Database is an essential tool in monetising a mobile network and growing operator revenues. It is an essential guide to SMS traffic.

30 Dec 2020 3 min read

Mobile marketing trends for 2021

As the trends of the past years turn into best practices, GMS has come up with suggestions for the upcoming year. Learn how to strengthen your mobile marketing strategy for 2021...

28 Dec 2020 3 min read