How should mobile operators price A2P messaging traffic?

GMS Product Updates: new features for Viber, WhatsApp, and Hyber Platform

What updates have Viber added to the business profile of companies? What changes to the Hyber platform will further enhance your communications with customers? What is the official...

24 Jun 2020 1 min read

How are brands successfully communicating during quarantine?

What does an online showroom have in common, with self-isolation in nature and the use of advanced analytical models for more precise targeting? All these are steps that brands...

24 Jun 2020 3 min read

Viber 101: customer communication and engagement

How do you know which Viber service to use for your brand? How is Viber Advertising different from Viber Business Messaging? GMS explains differences in between Viber tools...

15 Jun 2020 3 min read

Celebrating GMS’ 14th Anniversary

In June, GMS is celebrating its 14th birthday. We have come a long way, and now both the employees who started the company and the new generation of experts work together...

10 Jun 2020 6 min read

How should mobile operators price A2P messaging traffic?

For MNOs, pricing A2P messaging traffic can often be a mix of art and science. GMS breaks down the elements to consider.

27 May 2020 5 min read

How COMFY solved the “shopping cart abandonment” problem

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The long read: the reality of 5G in 2020

5G has often been treated as the next big thing for telecoms tech. As we argued previously, many of its most interesting facets go beyond speed...

18 May 2020 6 min read

Working effectively from home with children: 16 practical secrets from GMS’ employees

Before this enforced quarantine, a work/life balance was a great concern for many of us, who wished to spend more time with our families. Now, when we’ve been granted our wish...

8 May 2020 4 min read