How should mobile operators price A2P messaging traffic?

SMS in 2020 – the A2P market and the year so far

GMS shares its insights into how A2P messaging has developed in 2020, when it has shown exceptional resiliance.

16 Sep 2020 4 min read

How to set up a Viber business account together with GMS

A verified Viber business account is a vital tool that allows your brand to be more recognised by communicating via an official channel. Learn how you can easily set up a Viber...

11 Sep 2020 3 min read

Maximising the potential of your network, part 3: prepare the best defence

To realise the maximum potential of their network MNOs must do more than deploy a firewall: they must also properly optimise it.

24 Aug 2020 3 min read

Maximising the potential of your mobile network, part 2: survey the market

MNOs looking to get maximum potential out of their network need to critically assess the market conditions in which they find themselves.

14 Aug 2020 3 min read

Vine, Snapchat, TikTok: how short form videos became an important content format

GMS investigates how the short videos became one of the modern marketing staples

10 Aug 2020 6 min read

How COMFY solved the “shopping cart abandonment” problem

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Maximising the potential of your mobile network, part 1: start close to home

MNOs often think they are getting the maximum potential out of their network, but in fact there are several factors to consider, which all interconnect...

30 Jul 2020 3 min read

Creating clarity — the importance of network testing

To fully understand the threats and opportunities facing their messaging business, mobile operators need an exhaustive testing regimen to explore their network...

8 Jul 2020 4 min read