Top 20 takeaways from the first Mobile Marketing Forum by GMS, that will drastically change your 2020 marketing strategy

Why we need to go beyond firewalls to optimize mobile networks

The telecoms world has become more aware of fraudulent practices in recent years. As part of their network protection and revenue assurance initiatives, an increasing number of...

10 Jan 2020 4 min read

The world of mobile messaging: expect the unexpected

What role do aggregators & SMS hub providers play in mobile messaging? GMS considers the complexity created by competing demands from within the ecosystem...

19 Dec 2019 8 min read

A mobile operator’s guide to natural language processing (NLP)

Natural language processing (NLP) and machine learning (ML), can better enhance the protection of a mobile operator's network. Find out how with GMS.

12 Dec 2019 7 min read

Top 20 takeaways from the first Mobile Marketing Forum by GMS, that will drastically change your 2020 marketing strategy

Top 20 takeaways from the first Mobile Marketing Forum by GMS, that will drastically change your 2020 marketing strategy...

21 Nov 2019 4 min read

Why chat and messaging apps are a crucial customer engagement tool for multichannel marketing

Marketing means reaching customers in the places they choose to spend their time. In the modern world that means the digital venues they visit online...

31 Oct 2019 5 min read

How COMFY solved the “shopping cart abandonment” problem

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GMS’ Chief Product Officer Virginie Debris on the real value of RCS Business Messaging for operators and enterprises

First published on MEF – Mobile Ecosystem Forum When it comes to talking about RCS, the same features are often emphasized. RCS is secure – it is both encrypted in...

30 Oct 2019 3 min read

Secure your mobile marketing communications with Viber Business Messages

Since its inception Viber Business Messages has provided transactional and promotional messaging with complete discretion.

30 Aug 2019 3 min read