Introducing RCS
Rich communication services is the latest iteration of messaging technology, designed as a successor to SMS and MMS for the smartphone world
RCS offers the flexibility and content capabilities of advanced messaging channels (like push or messaging apps) in a handset-native format. RCS couples the ubiquity and reach of SMS with increased interactivity. RCS enhances mobile marketing: by using branding and deep links you can create a message that is both more engaging and functional. Furthermore, with delivered and read receipts, the RCS standard provides better analytics for fine-tuning your campaigns.
RCS potential use cases
- Events and Travel
Ticketing: from choosing seats to payments, to delivery via barcodes and QR codes
- Interactive Marketing and Business Support
Streamlining customer support with customized chatbots providing immediate response and real time interaction to your customers
- Effective messaging with near-universal reach
Multimedia marketing messages delivered over a native channel that drive conversions and sales
- Interactive notifications offering real utility
Service notifications that let users confirm or reschedule from within the messaging environment
RCS Business Messaging features
RCS Business Messaging (RBM) is verified by design, eliminating the risk of fraud and spam – when a customer sees a message with your branding, they know it can only come from you. RBM doesn’t just offer a more exciting marketing channel; it also acts as a secure, convenient new platform to enhance a brand’s engagement with the customers. RBM also natively supports 2-way dialogic interaction between brand and consumer, which enables true customer engagement in real time.
RBM features also include
- Rich media transfer – images, videos, links
- Suggested replies/actions
- Message delivery and message seen reports
- Support for payment options
- Complete support for enterprise branding (color, logo)
Taking advantage of our unique positioning and relationship with operators, we intend to accelerate the spread of RCS Business Messaging by enabling RCS into mobile networks while bringing the MNOs and enterprises together. This allows our enterprise clients a clear path to becoming early adopters and guarantees a robust business case for all sides.
GMS provides a turnkey solution that makes creating a new RBM campaign a breeze. Create compelling, immersive, and engaging rich communication messages.
Get startedWhy GMS
Coverage
Our network encompasses 900+ mobile operators, with over 240 directly connected to GMS, which grants instant message delivery to any place on Earth
Multichannel
GMS’ multichannel messaging platform grants you access to multiple communication channels, which can be used depending on your business needs
International recognition
GMS was the first SMS services provider in Ukraine and has grown to become a recognized international messaging provider
Global presence
GMS has six offices located all over the globe, and an HQ in Baar, Switzerland, meaning wherever you are, GMS is there for you
Security
GMS sets and follows high standards of security, recognized by ISO certifications
Success cases
More than 400 brands enhance their audience interaction with multichannel communications, voice and customer engagement tools from GMS
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